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Many administration officials worried that the United States was losing support in the Islamic world after American warplanes began bombing Afghanistan in October. Those concerns spurred the creation of the Office of Strategic Influence.

In an interview in November, Gen. Richard B. Myers, chairman of the Joint Chiefs of Staff, explained the Pentagon's desire to broaden its efforts to influence foreign audiences, saying:

"Perhaps the most challenging piece of this is putting together what we call a strategic influence campaign quickly and with the right emphasis. That's everything from psychological operations to the public affairs piece to coordinating partners in this effort with us."

One of the military units assigned to carry out the policies of the Office of Strategic Influence is the Army's Psychological Operations Command. The command was involved in dropping millions of fliers and broadcasting scores of radio programs into Afghanistan encouraging Taliban and Al Qaeda soldiers to surrender.

In the 1980's, Army "psyop" units, as they are known, broadcast radio and television programs into Nicaragua intended to undermine the Sandinista government. In the 1990's, they tried to encourage public support for American peacekeeping missions in the Balkans.

The Office of Strategic Influence will also oversee private companies that will be hired to help develop information programs and evaluate their effectiveness using the same techniques as American political campaigns, including scientific polling and focus groups, officials said.

"O.S.I. still thinks the way to go is start a Defense Department Voice of America," a senior military official said. "When I get their briefings, it's scary." 　 完