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投稿者： kaikakuman 投稿日時： 2002/12/11 23:06 投稿番号： [105097 / 203793]
LeBron James is living large as a basketball superstar.
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He's on a first-name basis with Michael (Jordan) and Shaq (O'Neal). This season he'll play before tens of thousands of fans in big arenas such as Cleveland State University's Convocation Center, UCLA's famed Pauley Pavilion and the Palestra in Philadelphia. Celebrity-clogged courtside seats will cost a couple of hundred dollars.
On TV, famed ESPN announcer Dick Vitale will describe his court moves in hyperactive verbs, baby.
Fans will wait outside the locker rooms for a glimpse and perhaps an autograph -- which they also can buy on eBay and Amazon.com for $104. Can't make it to a game? Some not shown by ESPN are available on pay-per-view.
Nike and Adidas are in a heated battle to sign James to a multimillion-dollar shoe and apparel contract.
Corporations from video game makers to hotel chains are busy calculating his charisma quotient, trying to determine his potential impact. He has sparked a cottage industry of eager TV producers, arena owners, cable-system operators, online auction houses and makers of bobble-head dolls looking to get in on the estimated $1.5 million The LeBron James Show will generate this season.
He's been on the cover of Sports Illustrated. You'll hear his name brought up in party conversation.
But you won't see LeBron James in the uniform of an NBA team or even a major-college squad. And of that $1.5 million cash flow his season will generate, he'll get nothing. Still subject to amateurism rules, he's 17, lives with his single mom in a modest apartment in Akron, Ohio, and is a senior at a Roman Catholic high school with an enrollment of 591. The nation's most talked-about basketball phenom cleans his own room and eats Fruity Pebbles for breakfast and dinner.
The big deal about James isn't so much about what he is but what he seems likely to become after his high school career is over: the top pick in the NBA draft, an instant millionaire and the idol of millions.
Those riches are available because he possesses a combination of on-court talents that have had NBA and college scouts salivating since he was 13: nonpareil passing ability and playmaking agility in a 6-8, 225-pound body.
As an overture to pro fame, his final high school season includes a national tour of major arenas and Thursday night's ESPN2 telecast of a game between James' St. Vincent-St. Mary High, the No. 23-ranked team in USA TODAY's Super 25, and No. 1 Oak Hill Academy (Mouth of Wilson, Va.).
Despite the intense hyperbole surrounding James and his media status as The Next Big Thing, his fame is not a total anomaly.
''In America, there's always been a fascination with young people who are phenomenally talented, whether it's Tiger Woods winning the U.S. Amateur championship as a high schooler or 14-year-old Charlotte Church singing opera,'' says Rashid Ghazi, a partner in Paragon Marketing Group, the Chicago company that found a corporate sponsor and sold television advertising for Thursday's game, formally known as The Progressive High School Classic (as in Progressive Casualty Insurance Co.). ''People have heard about LeBron, and they want to see him.''
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・/td> Books in your inbox. Sign-up for your Books e-mail newsletter!
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He's on a first-name basis with Michael (Jordan) and Shaq (O'Neal). This season he'll play before tens of thousands of fans in big arenas such as Cleveland State University's Convocation Center, UCLA's famed Pauley Pavilion and the Palestra in Philadelphia. Celebrity-clogged courtside seats will cost a couple of hundred dollars.
On TV, famed ESPN announcer Dick Vitale will describe his court moves in hyperactive verbs, baby.
Fans will wait outside the locker rooms for a glimpse and perhaps an autograph -- which they also can buy on eBay and Amazon.com for $104. Can't make it to a game? Some not shown by ESPN are available on pay-per-view.
Nike and Adidas are in a heated battle to sign James to a multimillion-dollar shoe and apparel contract.
Corporations from video game makers to hotel chains are busy calculating his charisma quotient, trying to determine his potential impact. He has sparked a cottage industry of eager TV producers, arena owners, cable-system operators, online auction houses and makers of bobble-head dolls looking to get in on the estimated $1.5 million The LeBron James Show will generate this season.
He's been on the cover of Sports Illustrated. You'll hear his name brought up in party conversation.
But you won't see LeBron James in the uniform of an NBA team or even a major-college squad. And of that $1.5 million cash flow his season will generate, he'll get nothing. Still subject to amateurism rules, he's 17, lives with his single mom in a modest apartment in Akron, Ohio, and is a senior at a Roman Catholic high school with an enrollment of 591. The nation's most talked-about basketball phenom cleans his own room and eats Fruity Pebbles for breakfast and dinner.
The big deal about James isn't so much about what he is but what he seems likely to become after his high school career is over: the top pick in the NBA draft, an instant millionaire and the idol of millions.
Those riches are available because he possesses a combination of on-court talents that have had NBA and college scouts salivating since he was 13: nonpareil passing ability and playmaking agility in a 6-8, 225-pound body.
As an overture to pro fame, his final high school season includes a national tour of major arenas and Thursday night's ESPN2 telecast of a game between James' St. Vincent-St. Mary High, the No. 23-ranked team in USA TODAY's Super 25, and No. 1 Oak Hill Academy (Mouth of Wilson, Va.).
Despite the intense hyperbole surrounding James and his media status as The Next Big Thing, his fame is not a total anomaly.
''In America, there's always been a fascination with young people who are phenomenally talented, whether it's Tiger Woods winning the U.S. Amateur championship as a high schooler or 14-year-old Charlotte Church singing opera,'' says Rashid Ghazi, a partner in Paragon Marketing Group, the Chicago company that found a corporate sponsor and sold television advertising for Thursday's game, formally known as The Progressive High School Classic (as in Progressive Casualty Insurance Co.). ''People have heard about LeBron, and they want to see him.''
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