Canada,Hyundai's success no fluke
投稿者： elgfaret 投稿日時： 2010/01/30 19:10 投稿番号： [160518 / 230347]
Hyundai's march to the top of the automotive heap in Canada is not a blip or an aberration. It's real and likely permanent.
Last month, Hyundai Canada's sales soared 38.4 per cent. On the year, sales have leapt 25.7 per cent.
Hyundai types trot out the brand story to explain this: highest-ranked non-luxury brand and fourth overall in the J.D. Power and Associates 2009 Initial Quality Study. And so on.
True, but Hyundai also has the right new models in the right segments at the right prices.
Take the compact Hyundai Elantra. It's an okay car, but nothing special other than pricing.
The Power Information Network (PIN) reports that when cash rebates are factored in, about 70 per cent of Elantra buyers paid $17,999 or less. Affordability is the story here.
Next, have a look at what vehicles the new Hyundai owners are trading in. PIN says 8.2 per cent are dumping a Ford and 14.8 are getting rid of a Chevy or a Pontiac. Honda, Toyota and Mazda also figure prominently in trade-ins. And one-third of Elantra buyers are repeat Hyundai customers. Loyalty at work.
Hyundai is very likely making money on new car sales, too, despite generous handouts.
http://www.theglobeandmail.com/blogs/driving-it-home/hyundais-success-no-fluke/article1280898/
Last month, Hyundai Canada's sales soared 38.4 per cent. On the year, sales have leapt 25.7 per cent.
Hyundai types trot out the brand story to explain this: highest-ranked non-luxury brand and fourth overall in the J.D. Power and Associates 2009 Initial Quality Study. And so on.
True, but Hyundai also has the right new models in the right segments at the right prices.
Take the compact Hyundai Elantra. It's an okay car, but nothing special other than pricing.
The Power Information Network (PIN) reports that when cash rebates are factored in, about 70 per cent of Elantra buyers paid $17,999 or less. Affordability is the story here.
Next, have a look at what vehicles the new Hyundai owners are trading in. PIN says 8.2 per cent are dumping a Ford and 14.8 are getting rid of a Chevy or a Pontiac. Honda, Toyota and Mazda also figure prominently in trade-ins. And one-third of Elantra buyers are repeat Hyundai customers. Loyalty at work.
Hyundai is very likely making money on new car sales, too, despite generous handouts.
http://www.theglobeandmail.com/blogs/driving-it-home/hyundais-success-no-fluke/article1280898/
これは メッセージ 1 (the_rich_and_smooth さん)への返信です．
固定リンク：https://yarchive.emmanuelc.dix.asia/1143582/ffckdca4h4z9qa4n5doc0a4n9adbel_1/160518.html